Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
The Instagram Growth Formula Nobody Talks About (Part 5)
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Today I want to answer the question every entrepreneur quietly asks themselves: can I actually do this? I am introducing you to my Hot Reels graduate, Dani Alvarez. When Dani first joined Hot Reels, she did not know how to make a reel. She was not comfortable on camera. She did not know what a trending audio was, and she seriously questioned whether Instagram was ever going to work for her business. Fast forward one year later: she had grown her audience from around 1,800 to more than 22,000 followers, created multiple viral reels including one with more than 15 million views, and added over $100,000 in revenue to her business. This is not really a story about Instagram. It is a story about what becomes possible when you commit to mastering one skill long enough for it to change not just your marketing, but your confidence, your identity, and your business.
What You’ll Learn in This Episode:
- 09:45 Why commitment is the biggest thing standing between where you are today and where you want to be
- 10:44 Meet Dani Alvarez: beverage burro business owner, homeschool mom, and Hot Reels graduate who grew from 1,800 to 22,000 followers and added $100,000 in revenue in one year
- 15:01 Dani in her own words: what it felt like the first time she got on camera and why she almost cried posting her first reel
- 20:48 The 90-day plateau before the breakthrough: how Dani posted consistently for three months with almost no results before one reel hit six million views
- 24:09 The unexpected opportunity Instagram created: how Dani and a business partner launched an entirely new coaching business for farm and beverage animal owners around the world
- 27:36 How Elizabeth landed a live international TV segment on one of the biggest UK morning shows because a producer found her on Instagram
- 30:28 The series wrap-up: five lessons, five client stories, one invitation
Links Mentioned:
- Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonus
- Apply for a private Instagram Breakthrough Session
- Free Monetize Your IG Guide
- Part 1 Ep126: The Truth About Instagram Growth in 2026
- Part 2 Ep127: Why Your Instagram Content Isn't Turning Followers Into Clients
- Part 3 Ep128: The Biggest Instagram Mistake That's Repelling Your Dream Clients
- Part 4 Ep129: How to Make Money on Instagram Without Thousands of Followers
- 93: How She Made $100K from Instagram in Under 12 Months with Dani Alvarez (A Hot Reels Success Story)
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
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