.png)
Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
The Biggest Instagram Mistake That's Repelling Your Dream Clients (Part 3)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Have you ever spent 20 minutes writing the perfect Instagram caption, carefully choosing every word, making sure you sounded knowledgeable, only to post it and hear crickets?
Then five minutes later, someone posts a reel that feels almost ridiculously simple, and somehow it takes off. People are commenting, sharing it, booking with them. And you find yourself wondering: how is that content outperforming mine? Mine is so much more valuable.
After coaching hundreds of entrepreneurs across dozens of industries, I've noticed something fascinating — the people with the most expertise are often the ones who struggle the most to communicate it. Not because they aren't brilliant, but because they've forgotten what it feels like to not know what they know. Today I'm sharing the story of my Hot Reels client Christa Rypins, and the messaging shift that completely changed how she creates content.
WHAT YOU'LL LEARN IN THIS EPISODE
- 07:28 What the "curse of expertise" is and why the more experience you have, the more likely you are to fall into this trap
- 10:55 Why people don't hire the smartest expert. They hire the person who makes them feel understood
- 12:16 Meet Christa Rypins: chronic pain specialist, Hot Reels client, and the messaging shift that changed everything
- 18:23 Why bite-sized educational tips aren't enough and the courage it takes to speak to the problem instead of the solution
- 21:14 Your homework: how to find your next five hooks using the exact words of your ideal client
- 25:45 The client who quietly watched Christa's content for months and what finally made her hire
- 33:27 Three lessons to take away from Christa's story
LINKS MENTIONED
- Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonus
- Free Monetize Your IG Guide
- Christa Rypins' Website
- Christa on Instagram @christarypins
- Christa's previous Strut It interview Ep113
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
