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Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
Why Your Instagram Content Isn't Turning Followers Into Clients (Part 2)
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Have you ever looked at your Instagram and thought — I'm doing everything I'm supposed to do. I'm posting consistently, I'm showing my face, I'm making reels. People even comment that my content is helpful. So why isn't anyone actually converting into a paying client or customer? If that's you, you're not crazy and you're not alone. Today I want to challenge one of the biggest misconceptions floating around the online business world: that if you just create enough content, the sales will eventually come. And today I'm sharing the story of one of my Hot Reels graduates who learned that lesson firsthand. She went from feeling completely defeated by Instagram to getting 7x more reel views and attracting clients directly from her content.
WHAT YOU'LL LEARN IN THIS EPISODE
- 04:03 Why consistency alone isn't enough and the real reason content isn't converting into clients
- 05:26 The most important question to ask before you film anything: what is the job of this piece of content?
- 08:11 Meet Caroline Hull: podcast strategist, Hot Reels graduate, and someone who had the expertise but couldn't get Instagram to work for her business
- 12:43 Why attention without clarity rarely becomes revenue and the four things your profile must communicate instantly
- 18:43 Caroline's client story: thousands of podcast downloads, zero conversions and the content shift that changed everything
- 21:33 Caroline's Hot Reels results: 7x reel views, increased engagement, and her highest revenue month since her brand pivot
- 24:28 Why a million views on the wrong message produces less revenue than 5,000 views to the right person
LINKS MENTIONED
- Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonus
- Free Monetize Your IG Guide
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
