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Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
The Marketing Asset That Saves Me 10 Hours/Week With AI (Part 3)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Today I'm sharing something that sounds a little boring on paper but has changed everything about how I use AI. It's not a funnel, it's not a sales page, and it's not a complex system. It's a single living document. And it has become one of the most valuable marketing assets I've built in the last two years. If you've ever felt like AI gives you generic, forgettable content, this episode is going to show you exactly why that's happening and what to fix in your strategy moving forward.
WHAT YOU'LL LEARN IN THIS EPISODE
- 04:57 Why I built my AI Thought Partner document — and why it's more valuable than any funnel or sales page I've created
- 06:24 The exhausting mistake most business owners are making with AI: starting from zero every single time
- 07:49 What an AI Thought Partner document actually is — and why it's a living, breathing asset
- 10:00 Category 1: High-level business overview — who you are, what you do, what makes you different
- 11:51 Category 2: Your target audience — what keeps them up at 2am, what they desire, what they fear
- 14:14 Why being a paid user of both Claude and ChatGPT means this document goes everywhere with you
- 14:44 Category 3: Your offers — what you sell, who it's for, what objections people have before buying
- 18:27 Category 4: Your brand voice — why a list of adjectives isn't enough and what to do instead
- 19:24 Category 5: Your stories — your founder story, client wins, lessons learned, and the moments that shaped your perspective
- 21:14 About the live workshop: Build Your AI Thought Partner
Links Mentioned:
- Build Your AI Thought Partner Workshop
- Part 1 → Ep121: Everyone Has AI. Here's How to Stand Out Anyway.
- Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberry
- Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberry
- Free Monetize Your IG Guide
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
