%20(2).png)
Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
How to Use AI Without Sounding Like Everyone Else on Instagram (Part 2)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Every reel, every caption, every time you show your face on camera — you're building something you can't fully see yet. You never know where all of this will lead until you get into action and start finding your voice.
This is part two of my four-part series on how to use AI to market and grow your business on social media without losing what makes you you. Last week I covered the three biggest AI mistakes small business owners make. Today I'm diving into the four things AI actually needs from you if you want your content to stand out instead of blend in.
WHAT YOU'LL LEARN IN THIS EPISODE
- 01:19 Why Elizabeth is speaking to 150 people in Cincinnati — and what it proves about content compounding over time
- 02:44 Why most small business owners are under-leveraging AI even though everyone is using it
- 03:36 A quick recap of Part 1 — the three biggest AI mistakes (and how to avoid them)
- 04:32 The missing ingredient in most people's AI content strategy: the human element
- 05:00 Thing #1: Your stories — why your lived experience is the raw material of your brand
- 06:52 Thing #2: Your opinions — where thought leadership actually lives
- 09:34 Thing #3: Your client stories — what AI will never know unless you tell it
- 11:50 Thing #4: Your perspective — the differentiator AI can't replicate
- 13:44 Your homework this week: how to build your Story Vault in a Google Doc
- 15:34 What's coming in Part 3 — the exact document Elizabeth built to train AI on her brand
- 15:59 About the live workshop: Build Your AI Thought Partner
YOUR HOMEWORK: BUILD YOUR STORY VAULT
Open a Google Doc this week and create a document called My Story Vault. Add these four headings:
- Stories from my life (mistakes, wins, pivotal moments, childhood memories that connect to your work)
- Client success stories (transformations, results, things clients have said to you)
- Things I believe (your hot takes, opinions, frameworks, things you'd push back on in your industry)
- Questions my audience asks (the same questions you hear on sales calls, in DMs, in emails — every week)
Add five items under each heading. That's it. Once you start feeding this into your AI conversations, the quality of everything it creates for you will shift dramatically.
Links Mentioned:
- Build Your AI Thought Partner Workshop
- Part 1 → Ep121: Everyone Has AI. Here's How to Stand Out Anyway.
- Hot Reels — my 12-month Instagram content lab. DM me the word HOT on @elizabethmarberry
- Free DM Automation Guide + 1 Month of ManyChat Free — DM me the word LEADS on @elizabethmarberry
- Free Monetize Your IG Guide
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
