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Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
The 4-Part Hook Formula Behind Viral Reels (Part 2)
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
You already know that strong hooks are one of the biggest things separating content that gets ignored from content that gets watched, shared, and remembered. But today I want to take this a step deeper because most business owners think a hook is only the text at the beginning of a reel. And honestly, that's just one piece of it. There are actually four different places you can hook someone inside of one piece of content. And once you understand this, you'll start seeing viral content completely differently.
WHAT YOU'LL LEARN IN THIS EPISODE
01:56 The reel Elizabeth posted that hit 86,000+ views and the content strategy lesson inside it
03:18 Why timely, relatable content outperforms polished educational content (and how to use this in your business)
07:06 Hook #1: The text hook — why specificity beats everything
09:22 Hook #2: The visual hook — why most people process your visuals before they read a single word
10:43 Hook #3: The audio hook — your opening words, tone, pacing, and music choice all count
13:42 Hook #4: The caption top line — the most overlooked hook placement of all four
15:06 How to use all four hooks together to create content that stops the scroll AND drives business results
16:52 Next week: how Elizabeth uses AI to reverse engineer viral hooks
Links Mentioned:
- Free DM Automation Guide + 1 Month of ManyChat Free:DM me the word LEADS on Instagram @elizabethmarberry
- Hot Reels (my 12-month Instagram content lab)
- Missed Part 1? Ep117: The Secret to Stronger Instagram Hooks
WORK WITH ELIZABETH MARBERRY
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
