Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 1.3 billion users worldwide… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
The Secret Behind My 1M+ View Video on LinkedIn — What You Can Learn (Part 3)
Welcome to Part 3 of the Viral Videos for Business Series.
This week, I’m revealing the strategy behind a LinkedIn video that skyrocketed to 1 million+ views. Unlike Instagram Reels or TikToks, this post had no trending sounds, just powerful messaging and the right timing.
I’m covering:
- Why LinkedIn is underrated for organic reach and how to leverage it
- The exact messaging structure that made this post explode
- How to craft viral content with just text and video, no edits required
- The simple but crucial timing factor that made all the difference
If you’ve been sleeping on LinkedIn, this episode is your wake-up call.
What You’ll Learn in This Episode:
[00:00] How This Video Hit 1M+ Views on LinkedIn
[02:43] Why LinkedIn’s Algorithm Works Differently Than Instagram & TikTok
[05:12] The Messaging Structure That Triggered Virality
[08:07] The Psychology of Shareability & Engagement
[10:15] The Role of Timing & How to Spot Viral Moments
[12:40] Why You Don’t Need Fancy Edits or Trending Audio for Reach
[15:21] How to Reverse-Engineer This Strategy for Your Brand
Key Takeaways:
- LinkedIn’s organic reach is wildly underrated. This is your sign to start posting.
- Viral content isn’t just about what you say but when you say it.
- You don’t need fancy editing—just a strong hook, a compelling message, and a clear call to action.
- Shareability leads to virality. If your content makes people feel something, they’ll share it.
Resources & Links:
Next week: I’m breaking down another viral video, but this time with a totally different platform and strategy. Stay tuned.
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.
