Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 1.3 billion users worldwide… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
Selling in the DMs – How to Start, Automate & Convert Conversations into Clients
Welcome to part three of our four-part series on making more money with Instagram! Last week, we covered the five types of content that attract your dream clients and get them talking. And today? We’re diving into the most powerful sales tool on Instagram - your DMs.
If you’re not actively having conversations in your inbox, you’re leaving money on the table. When done right, it’s about creating real connections, serving your audience, and making it easy for the right people to say YES.
I’m sharing my exact DM automation strategy, how I guide casual convos into confident sales, and a game-changing Instagram hack that will boost your visibility overnight. Ready to turn your DMs into a 24/7 lead generator? Tune in!
What You’ll Learn in This Episode:
[00:00] The secret to using Instagram DMs as a powerful sales tool
[03:53] Engagement vs. sales—why conversations drive conversions
[04:49] A hidden Instagram algorithm hack that boosts your visibility
[05:43] How I use DM automation to streamline leads & sales
[06:39] Why "Click the Link in Bio" no longer works (and what to do instead)
[09:26] DM automation in action—examples for different business types
[12:12] Using DMs to build your email list and nurture future buyers
[14:03] Selling in the DMs without being salesy—my simple 4-step process
[20:16] The #1 mistake people make in DM sales (and how to avoid it)
[21:43] How Hot Reels helps you create content that attracts & converts
[23:30] Want high-ticket sales from Instagram? Private coaching details
Key Takeaways:
- Conversations = Conversions—Engagement alone won’t grow your business. You need real conversations happening in your inbox.
- DM Automation Saves Time—Set up keyword-based auto-replies to instantly share links, freebies, and applications.
- Make It Easy for Buyers—Stop sending people to your link in bio! Instead, guide them into your DMs for a seamless next step.
- Selling = Service—When done right, selling in the DMs feels natural, not pushy. Lead with connection, clarity, and confidence.
Resources & Links Mentioned:
DM Me "LEADS" on Instagram to grab my FREE DM Automation Guide
Get on the Hot Reels Waitlist to create content that attracts & converts
Want private coaching? DM Me "APPLY" for a complimentary business strategy session
Check Out Duality Coffee (Fresh-roasted, premium coffee delivered to your door!)
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
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