Strut It: Bold Visibility through Instagram Marketing
Instagram is one of the biggest social platforms with over 1.3 billion users worldwide… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?
You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media! I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.
Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.
Strut It: Bold Visibility through Instagram Marketing
Why Trust and Transparency Are Key to Instagram Growth in 2025 (part 4)
This is the final episode of our four-part mini-series on Instagram Marketing Trends for 2025 — and we’re ending with a big one: Trust and Transparency. Today, we’re talking about why these are essential for growth and how you can use them to build a loyal, engaged audience on Instagram. Plus, I’ll walk you through a simple exercise to help you implement these principles in your business.
What You’ll Learn in This Episode:
[00:00] Why Trust & Transparency Matter in 2025 – The shift towards authenticity on Instagram
[03:01] The Power of Trust in Marketing – Why customers crave brands they can rely on
[05:26] Behind-the-Scenes Content Wins! – How ENDY Mattresses built credibility with transparency
[06:48] Social Listening 101 – How responding to your audience boosts engagement
[07:18] How to Build a Loyal Instagram Community – The power of showing up as YOU
[11:06] Turning Testimonials into Sales Magnets – The power of social proof
[12:56] The Consistency Formula – How authenticity + showing up regularly = trust
[14:20] My Personal Story on Building Trust – How sharing struggles deepens connections
[16:12] Your Homework – Actionable next steps to build trust with your audience
Key Takeaways:
- Trust is everything—your audience is savvy and can spot inauthenticity from a mile away.
- Transparency builds credibility—whether it's behind-the-scenes content, real-life struggles, or sharing your process, people connect with what’s real.
- Engagement matters—actively responding to comments, answering questions, and incorporating feedback makes your audience feel valued.
- Consistency + Authenticity = Trust—showing up regularly and staying true to your voice is the ultimate formula for building loyal followers.
EPISODE LINKS:
Part 1: Instagram Marketing Trends 2025: How Creative Bravery is Helping Brands Stand Out (Part 1)
Part 2: The Instagram Growth Hack No One’s Talking About for 2025 (Part 2)
Part 3: AI for Instagram: The Future of Content Creation in 2025 (Part 3)
Hootsuite Social Trends 2025 Report
Follow Elizabeth Marberry on Instagram
Apply for a Complimentary Instagram Breakthrough Session
CONNECT WITH YOUR HOST, ELIZABETH MARBERRY:
WORK WITH ELIZABETH
- Apply for your FREE Instagram Breakthrough Session with Elizabeth
- Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram
Follow Elizabeth Marberry on Instagram, TikTok, Facebook
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